It drives me absolutely crazy to see people using the terms neutral undertone, green undertone, or worse yet blue undertone when it comes to skin. That isn’t alive skin. No one’s skin is any of these things, and while I can forgive neutral as a term (even though its wrong), the other two... JUST WHY?! Are they lying to you? Probably not, but let's face it, you know that there is a lot of wrong information out there. You've experienced it.

Just like how not all that glitters is gold, not all skins can be classified by something as simple as value. If you've been with us awhile, you've seen this in action and heard a lot about it. Now we are releasing a new product, that can help people that already know their skin undertone to get the perfect match much easier, cheaper, and multidimensional.

Not shade as in protection from the sun or as a clever insult, but your perfect skin match. YES perfect. How can that be? Well it's because we have this amazing color system that is equal parts nerdy and artsy. If you've ever spent too much time blending, layering, using nasty products that break you out, or wondering why stores hate your skin color, we are here to help. Here's three ways to get your shade.

I hear it all the time, “I’m too old to wear powder foundation.” Girlfriend! Your choice in foundation has nothing to do with age, but everything to do with skin type. So for today, we are going to focus on foundation for dry, sensitive, and mature skin types.