We all want to know what our best colors are. What if the process was easy? That’s what Darin Wright set out to do in 2013. Color is a tool everyone can use to improve their appearance, mood, and space. ebhues™ helps you accomplish your physical and psychological goals. Whether you find your colors on your own or with an expert, the result is the same. Confidence. 

BENEFITS TO KNOWING YOUR BEST COLORS
Does the idea of ebhues™ intrigue you but you aren’t sure what purpose it serves? Here's what it can actually DO for you:

1. Eliminate clothing that ages you, makes you look sallow or washed-out
2. Save you from wasting money on makeup, clothes, and paint that doesn't do you justice
3. Give you all your best colors so you can cut down on shopping time 
4. Create a wardrobe that will stand the test of time
5. Help you get through the day using color psychology
6. Allow you to use color intentionally in your clothing, makeup, home interiors, etc
7. Stand out in a good way and improve your confidence

HOW WE DO IT

We have two paths for finding your best colors. One is an in-person visit with an expert. The other is using a DIY kit that is shipped directly to you. We do not offer purely online drapings without a kit because it is impossible to be certain of your draping without a physical reaction. 

To learn more about what an in-person visit is like check out this page.

If you are unable to visit us in Chattanooga, Tennessee check out this page about DIY drapes. 

Both paths use the same methodology but differ in mediums. In-person uses hand-painted canvas while the DIY drapes use makeup. The general methodology is as follows:

We use light, medium, deep (saturated), and ultra-deep (neutralized) versions of a single undertone in all 10 color groups (Intentions). For example, the diy drapes have 16 colors per Intention. There are 4 undertones per intention and 4 values per undertone. You must win in each value for an undertone to be your best. There will be values that look better on you in all undertones, but there will still be an undertone where every single value will look much better than the other undertones. To look better a color must, perform relatively true (a green should look green and not completely shift on the skin) and improve the appearance of your skin. This may sound complicated but when you have the kit and instructions, the process is straightforward. 

An example of a client photo sent to us showing a drape in action. There is a clear winner in this grouping. Can you find it?

This is different than many color systems as we not only believe you can wear every color group (Intention) as long as it is the correct relative temperature (undertone), but we also use color psychology to help you use color intentionally. We also know you can wear ALL the values of your winning undertones. Because we manufacture our own makeup, we have been able to test our beliefs on countless individuals. Color is best when it is as individualized as you. 

Once you find your best undertones in all 10 Intentions, you will then choose your shopping swatches. These swatches help you find your best colors in the ‘wild’ whether for wardrobe, interiors, makeup, hair, nails, etc.  We help you choose them based on your profession, personal goals, and style. They are all in your winning undertones but there are many shades available within your hues. This is where color psychology is also helpful. 

WHAT ARE THE INTENTIONS

There are 10 Intentions. Intentions are what we call our color groups. The undertones within each color group have a number. These numbers stand for the relative temperature. They are located on the back of your shopping swatch and you will see them on every makeup product under ebhues™ codes.

This is an example of what you’ll see on our product listings and on the back of your shopping swatch.

Strength - Orange

Orange is the color of your skin and contains colors people consider to be ’nudes’. It is your most natural color and the key to natural beauty. We always recommend starting with this Intention. It is the combination of power (red) and energy (yellow). Some people will have more energy in their orange and others will have more power. Regardless, everyone has an orange.

Power - Red

Red is alert and seductive. It exists without apology even in its softer values. Everyone can wear a red. Wearing red can help you feel commanding and appear unapologetic in your presence. Cooler reds look more ambitious and warmer reds appear stronger. We recommend this be the second color group you choose to find your best in if you are going color group by color group.

Ambition - Magenta

Pink is the combination of power and creativity (purple). When you combine your creativity with your drive you pursue your goals. While pink is often thought of as cute, we love how useful looking ‘cute’ can be. There’s a reason this is the second most used Valentine’s day color. Your pink can be more powerful or creative, but everyone can use their ambition to accomplish their goals. We recommend this be the third color group you choose to find your best in if you are going color group by color group.

Creativity - Purple

When you combine ambition and intuition you tap into your inner potential. While many find purple to be polarizing, knowing your perfect undertone can help you manifest your desires. You can be a more ambitious creative or intuitive one. Using creativity is important even for people who aren’t considered to be creative, in fact, it can help you stand out in more analytical crowds in a good way. 

Intuition - Indigo

Indigo can often be confused for blue or purple but touches a deeper part of the psyche. It combines trust (blue) with creativity. This undertone can be very confusing for DIYers as it visually looks very different among the different undertones. Intuition is a great way to trust your goals for yourself and for others to trust your drive as well. Most people are drawn to this color group and it is very popular, especially in the warmer undertones. We recommend this intention to be among the first few you choose to do if you are going color group by color group. 

Trust - Blue

There’s a reason this color is so popular in the medical, financial, insurance, and therapy world. This color group helps you tap into your ability to trust yourself and for others to trust you too. Your undertone can lean more intuitive or balanced, but everyone has a blue for you. Trust (blue) is one of the most popular decor and wardrobe color groups, so discovering your winning undertone(s) in this intention is a wonderful investment.

Balance - Teal

Trust and life combine to create your balance. Teal helps you find the middle ground. Using this color group is a safe, great way to liven up a room, outfit, or look. You’ll still have that trustworthy appearance but with a bit more excitement. This group makes us think of tropical water and clear lakes. If these places touch a special place in your heart, discovering your undertone(s) in this intention can transform the way you see your place in the world.

Life - Green

Wearing green can renew your spirit. There’s a reason being in nature fills us with vitality, and with your best undertone, you can bring nature with you. Whether you lean more balanced or determined, green is a perfect shade for a renewing space. We recommend finding this intention if you are needing a safe way to inject some energy into your life. For those who feel a particular kinship with nature, it is a no-brainer, and for those who don’t… It may be a great way to rediscover that relationship.

Determination - Lime 

When a determination isn’t right for you, you can grow to unnecessarily hate lime. In high saturations, this color is dynamic and great for working out. Deep shades are often found in outdoor gear or more earthy styles. Determination combines your energy and vitality to achieve your goals. We love that everyone can sport a lime because having the drive to accomplish your goal is difficult to maintain. If you need a little more zest in your life, we recommend playing with this intention. 

Energy - Yellow

This color group is the key to joy and the fuel of life; energy. Many people don’t like yellow, but that’s because they aren’t wearing the right undertone for them. It’s like trying to use a AA battery when you need AAA. In vibrant shades, it can offer a nice pop of happiness, and for soft shades a gorgeous cream. We make finding your best undertones easy so that you can tap into your inner child. Rediscover the joy of being and embrace your energy!

WHY WE CARE 

As practical-minded women, we realize that our terminology may seem a bit out there. However, our skepticism has been softened by years of proof. We have dedicated ourselves to helping others discover the joy of living holistically. That is why we believe not only in skincare-oriented, sustainable ingredients for our makeup, but also in using the whole spectrum of color that is available to you. There was once a time when we believed in boxes, but now we believe in infinite rainbows of possibility. You are so much more than a few prepackaged colors. You are a constantly evolving person who needs different values and saturations to suit wherever you are in life. 

If you would like to learn more about how color can help you live intentionally, we’d love it if you followed us on social media. 

If you are ready to start living intentionally check out the path that fits your time and budget best. Wherever you are, we’ve got your color!

1. Personal Color Analysis draping 
2. DIY Drapes

These drapes come with a plethora of assistance: video and blog walk-throughs, emailed advice, and consultation phone or video calls.