Which Formula?

HueRu is our matte and nude lip still made from happy butters for moisturizing and no drying

Creme de la creme is a creamier lipstick but without the bleed

What Color?

Bling P14m2v: Flirty 

A softer than baby cakes but still a bolder medium red. Vibrancy that is perfect for a bit of blush that looks oh so kissable.

Baby Cakes P14m2g: Flirty

Cute, composed, and totally alluring. This lip inspires others to work for you so you can sit back and relax. 

Elegant P14mmr: Shy & Beachy

Just a bit of color to warm up pale lips or pair with a bold eye. 

Judiciously P14ddp: Shy

A brownish red that is deep but soft

Stilly P14d2u: Shy

If you don't love standing out, that's okay, you can stand on your own with this natural lip with just a bit of color. Perfect for those with light lip pigmentation. 

Encouraging V2 P14mmo: Beachy

When you need a lip that says "here comes the sun it's me" this is your go to. 

Spy P14ddp: Maven

Polished, composed, gorgeously chill, and just a little sneaky (soft color for daily wear).

Driven P14d2v: Classic

When you just need to grab and go, this lip is the perfect staple for people who want definition without all the drama.

Seductress V2 P14ddu: Impact

Quiet composure, but you're still there. You can demand attention in this lip that has everyone looking to you for advice. Looks are deceiving. This lip isn't as dark as it appears. 

Piquant P14du: Vampy

Cool, composed, and a bit indifferent to the ups and downs, your lips will look deep and luscious. 

Posh P14d2r: Somewhat Shy

Wear this to tea or a party with your hair up. You'll look properly posh.

Wicked P14d2g: Pin-Up

Careful, you may end up tattoed on someone's arm with this bold but classic lip. You can do it and this lip makes you feel absolutely powerful.

Rascal P14m2y: Flirty

Bold with a little bit of a troublemaker aura, channel your schemes into success.

Shocker P14ddg: Impact!

A shockingly gorgeous shade that gives that bit of color without scaring you or others.

Pouty P14m2x: Professionally Sexy

This best seller has the right balance to make those lips lure your catch while also maintaining a professional vibe... I mean... that's power.