The price is more because custom colors fill more than one of our standard lipgloss containers. You will have 2. One will be filled to the rim the other is slightly askew. So if you have a specially formulated color, your in the right place! If we have tweaked your color here or there or you've been into our studio and we blended a color specifically for you, we have your formula card on file and will be happy to look up your color. If you have additional ordering instructions please use the comment section when you check out.