Which Formula? 

HueRu is our matte and nude lip still made from happy butters for moisturizing and no drying 

Creme de la creme is a creamier lipstick but without the bleed

Which Color?

Super Cute A21m2g: Flirty

Cute, composed, and totally alluring. This lip inspires others to work for you so you can sit back and relax.

Transparent A21d2o: Classic

When you just need to grab and go, this lip is the perfect staple for people who want definition without all the drama.

Amicable A21d2u: Shy

If you don't love standing out, that's okay, you can stand on your own with this natural lip with just a bit of color. Perfect for those with light lip pigmentation. 

Astir A21mmv: Beachy

When you need a lip that says "here comes the sun it's me" this is your go-to. 

Wink Wink II A21ddo: Impact

Quiet composure, but you're still there. You can demand attention in this lip that has everyone looking to you for advice. Looks are deceiving. This lip isn't as dark as it appears. 

Arresting A21du: Vampy

Cool, composed, and a bit indifferent to the ups and downs, your lips will look deep and luscious. 

Escape Artist A21ddp: Maven

The name says it all. Apply and be on your way. Polished, composed, and gorgeously chill. 

Valentine A21d2/g: Pin-Up

Careful, you may end up tattoed on someone's arm with this bold but classic lip. You can do it and this lip makes you feel absolutely powerful.

Team Player A21mmu - Soft 

A very soft color that is great for ethereal glows

Dreamy A21m2o

Hot Shot A21d2o

I got you A21m2y

Joy A21dr

Stop & Shop A21m2v

Base Ingredients

Candelilla wax, myrica wax, Sunflower wax, castor oil, meadowfoam seed oil, shea butter, tamanu seed oil, monoi flower extract, coconut oil, babassu seed oil, cupuacu butter, murumuru butter

Benefits

Candelilla is reputed to help reduce the appearance of stretch marks as well as the signs of aging, such as wrinkles and age spots. Furthermore, it is said to hydrate parched and scaly skin for enhanced smoothness.

Myrica is an alternative to beeswax, and offers smoothness and hydration retention.

Sunflower wax: it stands out for its content in essential fatty acids and vitamins A, D and E. It represents an excellent repairing agent and acts against the oxidation of skin lipids. It prevents dehydration and has calming, nourishing, and antibacterial properties.

Shea butter: anti-inflammatory and moisturizing. Shea butter has significant levels of vitamins A and E, which means it promotes strong antioxidant activity. Antioxidants are important anti-aging agents

Tamanu: Known for wound healing and anti-inflammatory. Soothes and softens the skin. Promotes the formation of new tissue and healthy skin. Helps with inflammatory skin conditions like dermatitis, psoriasis, and eczema. Treats acne. Helps speed up the healing process. Heals and reduces scars. Moisturises dry skin.

Monoi: Retains moisture and hydration. People regularly use monoi oil if they are suffering from dandruff, dry skin, acne, psoriasis, eczema, split ends, frizzy hair, sunburn, skin discoloration, wrinkles, blemishes, age spots, hair loss, a weak immune system, oxidative stress and other inflammatory conditions.

Babassu: Cooling and emollient Babassu oil is rich in antioxidants and fatty acids that make it great for your skin and hair. It's also anti-inflammatory and antibacterial.

Cupuacu: Cupuacu butter is an excellent emollient that restores elasticity to the skin while providing antioxidants and hydration. It is considered a “super-moisturizer” because of its hydrophilic (water-loving) properties. As it carries water to the skin it makes skin supple, soft, and more elastin.

Murumuru: Hydrates, natural skin moisturizer. Murumuru butter is an excellent emollient known for its moisturizing properties. Won't clog your pores. May reduce the appearance of wrinkles. May help with eczema. Good for sensitive skin.