Which formula?

HueRu is our matte and nude lip still made from happy butters for moisturizing and no drying

Creme de la creme is a creamier lipstick but without the bleed

Which color?

Unorthodox A11mmo: Low Key

Nothing too bold but cute, soft, and well... low key cutie.

Going Places A11m2v: Beachy

When you need a lip that says "here comes the sun it's me" this is your go-to. 

Babe A11m2g: Flirty

Cute, composed, and totally alluring. This lip inspires others to work for you so you can sit back and relax.

Jedi A11d2o: Classic

When you just need to grab and go, this lip is the perfect staple for people who want definition without all the drama.

Unconventional A11d2u: Shy

If you don't love standing out, that's okay, you can stand on your own with this natural lip with just a bit of color. Perfect for those with light lip pigmentation. 

Binge-Worthy A11d2g: Pin-Up

Careful, you may end up tattoed on someone's arm with this bold but classic lip. You can do it and this lip makes you feel absolutely powerful.

Burlesque A11ddo: Impact

Quiet composure, but you're still there. You can demand attention in this lip that has everyone looking to you for advice. Looks are deceiving. This lip isn't as dark as it appears. 

Intoxicating II A11du: Vampy

Cool, composed, and a bit indifferent to the ups and downs, your lips will look deep and luscious. 

Complex II A11ddr: Maven

The name says it all. Apply and be on your way. Polished, composed, and gorgeously chill.