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In 1997 Darin started her custom makeup line. She named it after her twin daughters; Elea and Blake. elea blake cosmetics™ was born out of the need to create a makeup line that was representational of the diversity of humanity, something her daughters could feel good in. Early in her makeup artistry career, she learned the difference the right color could make. The twinkle of the eyes, the glow of the skin, a freshness to the face, enhanced sophistication or flirty playfulness was her reward. She had created visual confidence in minutes, the WOW THAT'S ME?! effect.
With only 10 pigments, she crafted colors by testing on different skins. The changes colors underwent on different people renewed her interest in color analysis. Finding it limited after exploring different systems, she ultimately decided to make her own. ebhues™ is the first color analysis system based in pure color science. It splits hue families into segments of color which assist people around the world in becoming their own personal stylists. The drape system, both in studio and online, is made to be fun, accurate, and useful in cutting the costs of purchasing products - not in limiting your color palette. Today, ebhues™ continues to grow into a robust system that will lead a color revolution and informs the 'smart makeup' that elea blake creates.