The elea blake team is on a mission to give the gift of color individuality to every human. Our goal may sound lofty but it is one in which we truly believe. When Darin Wright founded elea blake in 1997, she created her line with the mission to provide each person the perfect tone of foundation to match their skin. In a time when everyone, but especially people with “non-mainstream” skin tones were forced to choose between foundation colors that just didn’t match, Darin created a custom mineral makeup line that took its lead from the skin – not the other way around.
It has been 21 years since elea blake’s humble beginnings and in that time we have created a rainbow array of colors in every medium for every person looking to individualize their makeup. We have sold globally and expanded locally and learned a plethora of knowledge in both makeup and color. It is through this knowledge and relentless pursuit to provide the best colors for every person that Darin created the ebhues system.
Based on color science which Munsell gifted us in 1905, ebhues is the only personal color analysis system rooted in science, art, makeup, and created with the individual in mind. Though Personal Color Analysis is not new, ebhues was created out of a need to give each person THEIR own best colors – defying the standard industry practice of lumping groups of people together to share a standard array of “best” colors.
There was a period of time in which elea blake did utilize this more standard version of Personal Color Analysis, but while effective in eliminating unflattering colors for individuals, the color groupings were limiting and didn’t provide a scientific framework for color expansion. Our new system frees the individual from a box standard and instead uses only their personal skin tone to craft the perfect palette for every occasion.
It is with great excitement that we release unto the world ebhues and provide the tools for color exploration and adventure. Between online drapes for those who live far and wide and an ever helpful and knowledgeable staff for those who wish to get draped by Darin in person, elea blake stands strong in its mission to give every individual the colors that look best on them!
So what is ebhues exactly and how does it work? There are a lot of technical explanations for what ebhues is, but basically, it boils down to this: You know how there are days where you do your same morning routine but everyone is complimenting you and telling you how good you look? Well, that has to do with the color you are wearing and how it is interacting with your skin tone. What we have done is create a scientific way to find that color in each hue. We use specially tested and designed color tools to locate what colors work best with your skin tone.
Check out this video to see more about how this works:
We have two paths for finding the best colors in each hue for you:
The best way to find your colors is to schedule a draping with Darin Wright, however, we are aware that not everyone can travel to Chattanooga, TN or book with one of our ebhues certified analysts to get our extensive draping service. For this reason, we have developed several extensive and thorough online drapes for you to utilize in finding your best tones. These drapes come with a plethora of assistance – from our walkthroughs in both video and blog form to our ever eager-to-help staff.
Perhaps the idea of ebhues intrigues you but you aren’t sure what purpose it serves. What it can actually DO for you.
Intentions, you may have seen that word floating around. Intentions are what we call the 10 different hues as found in the Munsell Color Wheel.
Before reading about each Intention’s characteristics it is important to understand that each Intention zone houses a spectrum of different “color families” or what most people understand as “seasons”. Many Personal Color Analysis systems use seasons to differentiate colors based on their undertones and then give an individual a season to stay in. While we utilize the term season, we only use it to discern the color family [as understood in the scientific biological sense]. We do not believe that it is the end-all-be-all indicator of what colors you can wear.
While there is the possibility that your colors are all contained in one family (season), it is also equally likely that your colors will cross over two families or more. This is because throughout our extensive research we have found that while there are two main differentiations in core color identity, warm and cool, a person’s skin tone may be warm but the colors that look best on them are cool. What this means is when a warm skin toned person is looking for makeup colors to wear or more natural tones, they may prefer to wear colors that match their skin tone and therefore are warm. However, when they wish to wear a color that emphasizes their skin tone, they will want to wear cool colors. Keep this in mind when you read about the Intention hues.
The Intentions and what they house are as follows:
Power is our red hue. It is called Power in the ebhues system as red is most often equated with power, prowess, and boldness. Power is found in a wider range than Strength, with undertones of blue found in the “Summer” family, pure red undertones to be found in the “Winter” family, yellow undertones to be found in the “Spring” family, and orange undertones to be found in the “Autumn” family.
Strength is our yellow red hue. It is called Strength in the ebhues system as the infusion of yellow, an energy color, with the color red, a power color, creates a bold and decisive orange. Strength colors will often be in what many systems term “Spring” or “Autumn” colors as they are pure warm colors. It is the hue that makes up almost 98% of the world's skin tone colors.
Creativity is our purple hue. It is called Creativity in the ebhues system as it is often equated with wealth or in this case, a wealth of imagination and unique approaches to common problems. Creativity is found in plenty amongst all families.
Ambition is our purple red hue. It is called Ambition in the ebhues system as it is the marriage between power and creativity which offers a path to achieving one’s goal that others may miss or not take. Ambition, like Power, has a wide array of variations, though the selection for “Autumn” is limited.
Energy is our yellow hue. It is called Energy in the ebhues system as it is a vibrant warm color with movement and reminds one of the greatest creation of energy, the sun. Energy is found in the warm seasons, that of “Autumn” and “Spring”.
Determination is our yellow green hue. It is called Determination in the ebhues system as it is the combination of yellow, an energy color, and green, a life color. The duo form an alliance that creates ivy crawling forth from urban sprawl and brings to mind the great Jurassic Park motto, “Life finds a way”. Determination, due to his inherent warmth, is found in the “Autumn” and “Spring” Intentions only.
Trust is our blue hue. It is called Trust in the ebhues system as it is the color that most calms and placates the individual. Trust is found in all seasons, however, he is more limited in the “Winter” family due to the red undertones needed in that particular family.
Life is our green hue. It is called Life in the ebhues system as it is the color of growth and renewal. Life is similar to the Trust Intention in that he is more limited in the “Winter” family while offering a diversity of color options for other seasons.
Balance is our blue green hue. It is called Balance in the ebhues system as it is the delicate balance between Life and Trust. Balance is found in every season with a diversity of color options.
Intuition is our purple blue hue. It is called Intuition in the ebhues system as it takes the blue of Trust and the purple of Creativity to form a trust between the individual and their base instinct. Intuition is a true cool color and is found in a tiny sliver of color options for the “Spring” and “Autumn” seasons because of this.
Like biology, each Family in our system is further broken down into the following Genus groups: Pure, Early, Vivid, Subtle, Deep, and Universal.
These Genus groupings show the individual what to expect from that color in terms of wearability. If you need a certain seasonal undertone in your Dark colors versus your Light colors, the Genus grouping shows you where the color is for ease of shopping use.
What is the Light side or the Dark side of Genus groupings? The Light side is comprised of Pure, Early, and Subtle. The Dark side is comprised of Deep and Vivid colors.
The last point to know about Genus groupings is that when a color is marked Universal, particularly in the eyeshadows, it doesn’t mean that he is neither light nor dark. What it does indicate is that the color can be used universally by the person who can best wear that color space. This means that a person who tends to wear lighter colors can take an eyeshadow that is dark but marked universal and use as an eyeliner versus an all over color. Likewise, a person who looks best in dark colors can take a light eyeshadow that is marked universal and wear it as an eye pop or highlight. Everyone needs a mix of color depths to truly create a stunning look.
Now that you have seen the basis of what ebhues is you may be curious about what all these ebhues codes you see on our products stand for. The most important thing about these codes is that they are designed to make your shopping experience easier after you have found your best colors. We view the codes as the crucial information for each color versus what family the color may be in. Here is why:
So using this example, you have fallen in love with the color Kitschy, whose code is A11d2o. You love the color so much, you want to see what other colors are similar to and/or related to him. This is where you would take the first 3 digits of the code, A11 and insert them into the search bar on our website. You will then see a list of colors to look through that are listed as A11 colors.
You can even go deeper with the code. For example, say you think Kitschy is the best lipstick you have ever purchased. You can then type in “A11d2o”, or the code found on each product under the ebhues Color Reference, into the search bar and receive colors that are matched to that product in different forms. You can do this if you want a blush that matches your lipstick, or you just want that hue in every form because it is perfect for you in every way! Due to the new nature of this option, you may not find exact matches for every color at this time. If this is the case you can always request a color or you can look in the more generalized zone of A11 and use the Genus groupings to filter your results.
We talked about Genus groupings earlier and now that you have seen the way to discern how much depth a color is in the code you might be a tad bit confused when you see a “d2o” listed as universal when it means there is a good bit of depth to the color. This is because across different mediums the range of the color in the Genus group changes. Meaning a d2o in a lipstick might differ from the d2o in a lipgloss for the reason that a lipstick is more pigmented than a lipgloss. The best thing about our system is we have done all the work for you so that you don’t have to focus on the code, you can just look at its Genus grouping for the information you need.